Power cuts are pretty common in this part of the world especially during summers so most days are like an Earth Hour Day for a lot of people here. However, for the rest of us, power cuts don’t really affect work as we are lucky enough to have alternate arrangements in the form of battery inverters and diesel generators.
If you are in the latter category of lucky people, and I am sure you do, please support the Earth Hour day on March 27, 2010 (next week, Saturday).
All you have to do is switch off all the lights at your place for one hour starting 8:30 pm (your local time). That’s it!
Earth Hour 2010 is a WWF initiative and is expected to be the largest climate event in history – let’s make this one a huge success and you’ll feel good about it for sure.
Today newspaper have mention on Anil Kumble's Book "Wide angle", Kumble's display of his s alternative career. The timing is right, as the IPL is hot right now and Deccan Challengers doing really well (The game against Rajasthan Royals was a complete stunner, great strategy and execution).
Amidst Excitement are these small ad breaks; I have no choice but to look at them. Here's my list of Top 5 and Flop 5 of The IPL Ad Campaigns.
Top 5 (in no order of preference)
Idea Cellular In a category which has Airtel and Vodaphone, it is difficult to create another entertaining commercial. The standards itself are so high. In this ad, Abhishek Bachchan with a sidekick and a hot secy invites the viewers to "Ungli Cricket". Quite funny, esp the side kick is hilarious esp the one on drinks. The sidekick gets high and starts slurring.
Airtel "Baat Karne Se Hi Baat Banati Hai". Great script, but could have been complete without Sharman Joshi in it.
Coke Finesse defines this commercial, has no story, but a memorable track and Kalki Koechlin appeal. Imran Khan sizzles. Superb execution!
Havel's This time the "Shock Laga" makes the whole family twist. The other ads are also in a similar league- "Uparwala Bachaye Na Bachaye, Havell Fans will save 40% electricity".
Vodaphone Some of the ads in the series are interesting- the one on Gaming. Masterpiece is created only once. I wonder for how long can they sustain this campaign.
Flop 5 (in the order of preference)
Pepsi Ranbir Kapur is completely wasted. Have no other words. It's long, complicated and the edit version doesn't make any sense. The more I see the more i get convinced of my opinion.
Samsung The one that I'm taking about doesn't have Amir Khan. It has two doors and some arbit action between the two doors. Fast and absolutely incomprehensible! Luckily Samsung does have that version on the net!
Max New York Life The Kid has brilliant expressions, however still haven't understood the relevance of Shiksha Plan in the whole scheme of things.
Thumbs Up Death defying commercial, I wish Akshay Kumar did that. In this new commercial, he is being chased by a woman. Must be a client driven initiative (something on the lines of get woman to drink Thumbs up, or a universal appeal blah blah). I guess the woman folks liked Thumbs up and until this commercial. The track also a drag...
Mountain Dew "Dar ke Age jeet hai" doesn't make a connect (guess the edit version is too rushed). The thrill of adventure and being on the edge is not there in the commercial.
Slice is the only good commercial from Pepsi's stable.
I love digital space, internet mobile, applications et al. Technology and Marketing are the areas which I embrace. I was associated with advertising and media before I was "Digitised" ;).
If you are in the latter category of lucky people, and I am sure you do, please support the Earth Hour day on March 27, 2010 (next week, Saturday).
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